As a Premier Partner, the 360 OM Team attended the recent Demand Gen Pulse event, and connected with top industry leaders, while learning about Google’s latest strategies in the demand generation space.
Introducing Demand Gen Pulse, Google showcased its new dashboard that helps unify campaign performance analysis at scale. It goes beyond just numbers, offering actionable best practice recommendations, in-depth audience insights, and granular creative asset performance tracking.
Our participation reinforces our commitment to staying at the top of demand generation trends. We continuously improve our tools to help your brand achieve outstanding results.
What is Demand Gen Pulse?
Demand Gen Pulse is a one-stop shop to monitor your Demand Gen performance and best practice compliance across multiple accounts, campaigns, and My Client Centers. It grants you complete control over the data and code and allows for seamless customisation to fit your specific needs.
Demand Gen connects you with potential customers on Google’s most immersive experiences—YouTube (in-stream, homepage, Shorts), Discover, and Gmail. You can also run video and image ads within a single campaign, which seamlessly reach over 3 billion monthly users as they scroll, watch, and connect.
It also helps you optimise throughout the marketing funnel. Choose your bidding strategy: drive conversions, increase website traffic for consideration, or encourage specific on-site actions to boost engagement.
Top Benefits of Demand Gen Pulse
Demand Gen Pulse helps you track your success with built-in full-funnel measurement tools. Here are some of the top benefits you need to know:
- Save Valuable Time: Eliminate the need to navigate between multiple Google Ads accounts. Demand Gen Pulse’s intuitive dashboard visualises all essential data, simplifying complex campaign management for large-scale operations.
- Boost ROI: Streamline your workflow and make data-driven decisions to optimise your Demand Gen campaigns for maximum effectiveness.
- Ensure Best Practices: Demand Gen Pulse highlights key best practices for factors like budget, conversion expectations, bidding strategies, and creative assets. Easily identify areas for improvement and implement changes directly within the platform.
- Actionable Insights: Gain valuable insights into campaign performance, audience behaviour, and creative effectiveness. Drill down into specific metrics and filter data to focus on areas that need your attention.
- Customisable & Open-Source: Demand Gen Pulse is built on open-source code, allowing you to modify it to suit your specific needs. Change displayed metrics, add custom filters, or tailor the platform to your unique workflow.
Live Demo Walkthrough
Want a detailed deployment guide? Here’s what you need to know about the installation process:
- Gather Prerequisites: Obtain a Google Ads developer token and a Google Cloud project.
- Easy Installation: Demand Gen Pulse boasts a user-friendly, step-by-step wizard that guides you through the entire setup process. No technical expertise is required.
- Deployment Time: The installation typically takes around 20 minutes, although it can vary depending on your team’s readiness.
Demand Gen Pulse empowers agencies and partners to elevate their Demand Gen campaign management to new heights. Its intuitive interface, actionable insights, and open-source flexibility make it an invaluable tool for maximising client ROI and achieving campaign success.
To know more, watch the full video here.
Need a fresh perspective? Let’s talk.
At 360 OM, we specialise in helping businesses take their marketing efforts to the next level. Our team stays on top of industry trends, uses data-informed decisions to maximise your ROI, and provides full transparency through comprehensive reports.
