360 OM Celebrates Double Victory at the UK Digital Excellence Awards

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What is GMV Max on TikTok Shop? Everything You Need To Know

Household Attribution On Microsoft Invest: Everything You Need To Know‍

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News and insights from our team.

Search Bidding Exploration: Everything You Need To Know

A Year in Review: The Biggest Google Ads Search Updates of 2024

6 Paid Media Strategies to Scale Your E-Commerce Sales

How To Optimise Ad Performance With Travel Ads In Search Feeds

2024 Google Ads Recap: Top Performance Max Product Updates

Google Faces £7 Billion UK Class Action Lawsuit Over Search Monopoly

How To Increase Engagement And Partner With Creators On YouTube

Holiday Sales 2024: How Your Promotions Will Automatically Appear On Chrome

Boost Q5 Sales With These 5 Tips To Capitalise On Post-Holiday Shoppers

When To Call For Backup: Signs Your In-House PPC Team Needs Support

Meta Offers Free ‘Less Personalised Ads’ For EU Users: What You Need To Know

360 OM To Launch Streamyard Series ‘360 Stream’ With Google’s Matz Lukmani

What Is Google Ads Performance Planner: Everything You Need To Know

TikTok Shop UK: What Is It And Everything You Need To Know To Get Started

Navigating Google Ads Product Reports: How To Maximise ROI with Performance Max

Cart Data & Profit Tracking: What To Know About These Conversion Tracking Features

Creative Controls For Demand Gen Campaigns: Everything You Need To Know

360 OM To Host ‘Growth Conversations’ Dinner With Google’s Kwanele Nomoyi

Google’s Ad Auction Shake-Up: What it Means for Marketers

Google’s New AI-Powered Updates To PMax Campaigns: What You Need To Know

Maximise Holiday 2024 Sales: How To Win the Omni Shopper with Google AI

360 OM Sponsors Engage with eCommerce at The Shard in London

Google Shopping’s New AI-Powered Update: Everything You Need To Know

TikTok Launches AI-Powered Smart+ To Maximise ROI: What Marketers Need To Know

Google’s New AI-Powered Tool in Product Studio: Everything You Need To Know

360 OM Partners with Influence Next For 2025 Event in London

Google Rolls Out AI Overview Ads For US Mobile Users: What It Means For Marketers

CAC vs. CLV: Understanding These Key Metrics and How to Measure Them

Maximising ROI: Why Marketing & Finance Alignment is Key to Better Performance

AdCreative.ai Review: Can AI Help You Create High-Converting Ads?

TikTok Launches Search Ads in the US for Holiday Season: What Marketers Need To Know

Profit Vs. ROAS: 4 Key Takeaways From Google’s Retail Ready Live 2024 Event

Google Adds New AI-Powered Controls For Performance Max: Everything You Need To Know

Maximise Conversions: 6 Essential Landing Page Tips

Google Tests New Label Design For Better Search Experience: What Advertisers Need To Know

360 OM Co-Hosts ‘Agency Leaders Breakfast’ With Opteo and Infinity Event

Google Ads Set to Upgrade Video Action Campaigns to Demand Gen in Q2 2025

Google Analytics 4 Benchmarking: Everything You Need To Know

LegitScript Certification For Health Marketing: Everything You Need To Know

360 OM Attends Think Retail 2024: 12 Key Takeaways for a Successful Holiday Season

Google Removes Auction Insights from Looker Studio: What You Need To Know

Creating Videos with AI: How To Grab Customer Attention and Boost Consideration

Your Early Guide To Black Friday & Cyber Monday Google Ads in 2024

SearchGPT vs. Google: What Makes OpenAI’s New Tool Different?

Google Trends Just Got a Major Upgrade: 3 ‘Trending Now’ Updates For You

Meta Announces New Attribution Models and Targeting Options

Why Digital Marketing Maturity Matters: Top 3 Trends Shaping The Future

Your Guide To Demand Gen Measurement: How To Maximise Impact of Your Campaigns

7 Reasons Your Business Needs Prompt Engineering

How To Use Google’s ‘AI For Marketing’ Framework For High-Impact ROI

How To Make Every Holiday Sale Matter: What Do Customers Desire?

YouTube’s 2024 Culture & Trends Report: Decoding The Future of Fandom‍

Google Launches New AI-Driven Tools To Boost Performance Max Campaigns

How To Build Durable Ad Campaigns: All You Need To Know About Google’s AI Essentials

Keyword Prioritisation & Query Matching Update In 2024: What You Need To Know

Google Backtracks On Cookie Ban In Chrome: What It Means For Advertisers

Instagram’s New Creator Collaboration & Threads Bonus Program: All You Need To Know

Amazon Prime Day Shatters Sales Records in 2024: Top Verticals & Numbers Revealed

Google’s New Query Matching Explained: What To Know For Future PPC Campaigns

360 OM Attends Demand Gen Pulse Event As A Premier Partner

Google Merchant Center Next Expands Roll Out: Why Advertisers Aren’t Happy

Google Launches New Tool ‘EC Assist’ To Boost Enhanced Conversions

Creative Power of Performance Max: Unlock Explosive Growth and Boost Your ROI

PayPal Launches Ad Network Powered by User Purchase Data: All You Need To Know

The Ultimate 2024 Guide to Short-Form Videos On TikTok, Instagram and YouTube

Meta Rolls Out Major Update To Attribution Settings: All You Need To Know

Google Enhances Conversion Tracking for Merchant Center: All You Need To Know

TikTok’s Creator Search Insights: How To Level Up Your Content With Trending Topics

5 Steps To Take Before You Launch Broad Match Keywords

8 Best PPC Ad Networks: Which One Should You Choose For Your PPC Campaign?

What is a PPC Landing Page? 6 Tips To Increase Your ROI & Conversions

360 OM and Opteo Co-Host ‘Conversions In The Cloud’ in Newcastle

Microsoft’s Performance Max Now Available Globally: What You Need To Know

Meta’s Advantage+ & Shopping Ads Gets Smarter: 9 Upgrades You Need To Know About

Google Ads To Phase Out Card Payments For High Volume Advertisers

Google Performance Max for Marketplaces: The Easy Way to Advertise Without a Website

PPC Onboarding Done Right: Step-by-Step Guide for a Successful Agency Kickoff

New Google Ads Design: Everything You Need to Know Before the August 30 Rollout

Google Ads Benchmarks 2024: The Ultimate Guide to Industry Trends & Winning Strategies

Enhanced Conversions: What You Need To Know & How To Set It Up

Google Ads Performance Max Updates: Deeper Audience Insights & Budget Control

Top 10 Strategies To Launch A Winning TikTok Campaign

Google Marketing Live 2024: Top 9 AI-Powered Updates You Need To Know

Google Search Ads Get 13% Costlier: CPCs Soar & Ad Spend Growth Slows

Landmark Shift: Social Media Overtakes Paid Search in Ad Spend

Google Changes Definition Of ‘Top Ads’: Here’s What It Means

360 OM Wins ‘Best Use Of Search - B2B’ At European Search Awards 2024

360 OM Sponsors eComm Live Conference & eComm Awards 2024

Top 5 Metrics to Track Multilingual Content Performance

Growth At The Gherkin: 360 OM and SegmentStream Co-Host Exclusive Breakfast Event

Unlocking GA4’s Hidden Potential: Your Guide to Consent Mode

Google’s 2024 Ad Measurement Plan: Unlocking Success in a Privacy-First Future

Apple’s iOS 17 Link Tracking: How To Future-Proof Your Ads

Reels vs Stories: What’s Best For Your Instagram Growth in 2024?

Choose The Right Google Ads Bid Strategy: Maximise Clicks, Conversions & ROI

Paid Media Tactics for Lead Generation in 2024: What’s New & What’s Next?

Universal Analytics Shuts Down July 1st: Here’s What You Need to Know

360 OM Celebrates Three Shortlists At 2024 European Search Awards

360 OM Attends Invitation-Only ‘Think Global’ Conference At Google Dublin

Speak Their Language & Skyrocket Sales: Your #1 Guide To Multilingual Paid Search