Product Performance Management

Unlock the full potential of your product portfolio with 360 OM’s data-driven approach to Product Performance Management. Tailored for large retailers, our strategies ensure each SKU contributes effectively to your bottom line.​

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Our Process

At 360 OM, we help multi-brand retailers manage product performance at scale. We start with SKU-level analysis to spot top performers and underachievers, then apply feed optimisation to improve visibility across platforms.

Our approach includes dynamic budget allocation to maximise ROI and integrated data from Google Ads, GA4, and Shopify to inform smarter decisions.

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Spotlight some important metrics to impress.

2.85%
Comparison Rate
3.5x
Metric Coverage
90+
Business Outlets
6,432
Members
~1.5
Savings Comparison
Zero
Problems

Drive Your Product Performance through PPM

SKU-Level Performance Tracking

Analyse which products drive the most value—and which are draining budget. We help you track product performance in real time, across all platforms.

Feed Optimisation Powered by AI

Refine product titles, descriptions, and attributes to boost visibility, relevance, and conversions across Google, Meta, and TikTok Shop.

Profit-Led Campaign Structuring

Group products by margin, volume, or growth potential to better control spend and scale what works. Prioritise your highest-performing SKUs.

Cross-Platform Data Integration

Unify data from Google Ads, GA4, Meta, Shopify, and more to get a clear view of product performance across your entire ecosystem.

Dynamic Budget Reallocation

Shift spend away from low performers and double down on top products—ensuring every pound spent works harder.

Product Led Creative Strategy

Align creative testing with SKU performance. We tailor assets to elevate top products and drive more sales from every campaign.

Start Your Project

We’d love to work with you.

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