360 OM is thrilled to welcome industry expert and Google’s Performance Max Campaigns and Attribution lead, Matz Lukmani, as their inaugural Stream guest. Based in London, UK, Matz has been with Google for 7+ years, working on products like Google Analytics 360, Google Ads, Search Ads 360, and Firebase Analytics.
In this exclusive session, Matz will delve into the exciting future of Google Search and Ads, exploring how Generative AI is revolutionising the landscape of search and Paid Media. In discussion with Miya Knights, Retail Technology Magazine Publisher, Matz will discuss the key martech trends that can help turbocharge your business.
Miya Knights has over 25 years’ experience as a journalist, editor, publisher, research director and consultant, who also co-authored two best-selling books, Amazon and Omnichannel Retail.
What is the Stream about?
Focusing on ‘The Future of Performance Ads in the Age of Gen AI’, the stream will be streamed in December 2024 to help attendees unlock the full potential of Gen AI.
What will be covered in this Stream?
- Understand the impact of Gen AI on search and ads: Learn how this transformative technology is reshaping the industry.
- Explore the power of Performance Max: Discover how this innovative Google tool can maximise your campaign performance.
- Get the latest tips for boosting click-throughs and conversions: Gain actionable insights to drive better results in 2025 and beyond
Meet the speakers:
- Matz Lukmani: Product Lead EMEA, Performance Max, Google
- Miya Knights: Publisher, Retail Technology Magazine
Who should attend?
- eCommerce executives and directors
- Retail marketing executives and directors
- In-house growth marketers
- Paid media specialists
- Marketing consultants
- CPG and DTC owners and marketing executives and directors
Key Topics:
- Google’s AI-driven future for Search and Ads
- The evolution of Performance Max
- Using AI for enhanced campaign performance
- Measuring ad effectiveness in a post-gen AI world
- Navigating the impact of third-party cookies
Date: Tuesday, 17th December 2024
Time: 10 AM GMT
Location: Online – Link provided upon registration
Don’t miss out on this must-attend event if you’re ready to drive real results in 2025 and beyond!
Register now to secure your spot and gain an edge with the latest insights in AI and performance advertising.
