Google Ads has rolled out a new feature that lets you generate high-quality image assets for your Demand Gen campaigns using Google AI. This feature makes it easier than ever to create diverse visuals that can help boost your campaign performance and expand your reach.
You can access this when creating a new Demand Gen campaign, new ad, or while editing assets in an existing ad. Let’s take a closer look at this update.
Why This Matters for Your Campaigns
Adding fresh assets to your campaigns is essential for success.
It helps you maximise your eligibility to serve ads across the full range of available inventory and increase your visibility.
With Google AI, you can now generate images tailored to your needs, making it easier than ever to create effective visual assets.
How To Get Started
This new feature is available when you’re creating a new Demand Gen campaign, setting up a new ad, or editing assets in an existing ad. Here’s how to get started:
- Enter a Clear Prompt: Provide a detailed description of the image you’d like to generate. Google will offer examples to help inspire your prompts.
- Select Your Image: After the AI generates your images, simply click on the ones you want to add to your campaign.
Availability: This feature is available globally but is currently only accessible in English.
Eligibility Requirements
Not all Google Ads accounts have access to manually prompted image generation. To qualify, your account must meet the following criteria:
- Be active and running ads for at least 30 days
- Have a history of policy compliance
- Not have completed Election Advertising Verification
- Not be advertising in a sensitive vertical (for example, sexual and political)
Once your images are generated, you can help Google’s AI improve by selecting the images you prefer or hiding the ones you don’t. This feedback helps the AI produce more relevant assets tailored to your campaign goals.
Key Guidelines and Considerations
While AI-generated visuals are powerful, it’s crucial to use them responsibly. Here are some important guidelines to keep in mind:
- Use for Lifestyle Images Only: Google AI is designed to generate general, lifestyle-focused images—not specific product shots.
- Restrictions: AI-generated images cannot include faces, children, specific individuals, branded logos, or items that violate Google Ads policy (including sensitive categories like alcohol, weapons, or adult content).
Best Practices for Crafting Effective Prompts
To get the most out of Google AI, craft clear and specific prompts. Here’s how:
DOs:
- Be Specific: Describe the details of your image—think about the product, the setting, colors, background elements, and the style you want (e.g., photo-realistic, artistic).
- Prompt Example: “A high-resolution photo of a sleek, silver sports car parked in front of the Golden Gate Bridge.”
- The More Detail, the Better: More details help the AI create more accurate and relevant images for your campaign.
DON’Ts:
- Avoid Specific Products: This feature isn’t intended for generating images of specific products or those in your Google Merchant Center feed.
- Sensitive Content: Google AI will not generate images that violate its policies, such as those involving faces, logos, or inappropriate content.
This new feature is a game-changer for Demand Gen campaigns. By using Google AI to generate compelling and diverse image assets, you can keep your campaigns fresh and engaging, helping maximise your reach and improve results.
For more information on responsible AI use, check out Google’s commitment to AI ethics at ai.google/responsibility/principles.
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