Ever wished you could turn static product images into videos? Now you can with Google’s new AI-powered video creation tool in Product Studio.
Google Merchant Center’s Product Studio recently introduced an AI-powered tool for merchants in the United States. With one upload of their existing product images, the tool will help transform static product images into dynamic videos.
Brands can now generate dynamic video content directly within Google Merchant Center. This innovative tool is designed to enhance product visibility and engagement across both Google and YouTube platforms. That is not all. Shopify merchants can also access this powerful video generation feature within the Google and YouTube app to streamline their content creation workflow and drive more sales.
How to start using it? Simply select your product, choose a theme, and let AI do the rest. It will automatically enhance your images, suggest relevant content, and create a personalised video that’s perfect for your brand.
You can also customise videos with different audio tracks, headlines, and CTAs to promote sales, or highlight unique product features. These videos are ideal for social media, email marketing, and product pages.
Unlock the Power of AI-Generated Videos with Product Studio
To begin creating captivating product videos, simply select the desired product in Product Studio and choose from a variety of engaging video themes.
Our sophisticated AI video generation tool then personalises the video to your exact specifications, including:
- Image Enhancement: Showcase your products in their best light with optimised visuals.
- Product Attribute Highlights: Emphasise key features and benefits to captivate your audience.
- Brand Guideline Adherence: Maintain visual consistency and reinforce your brand identity.
- Audio Integration: Add background music or sound effects to enhance the viewing experience.
- Headline Customisation: Craft compelling headlines that resonate with your target audience.
- Unique Product Callouts: Highlight specific product details or promotions to drive conversions.
For added convenience, Google has made it easy for advertisers to download these high-quality videos and use them across various marketing channels, including Ads campaigns, Merchant Center, your website, and more.
The product video creation feature is now available in both Merchant Center and the Google and YouTube app within Shopify.
How to Get Started: A Step-By-Step Guide
Ready to create your first AI-generated product video?
To get started, ensure your brand information is complete within the Merchant Center. This includes your brand colours, logo, and other relevant details.
Here are the steps that you can follow next:
- Access Product Studio: Navigate to the “Products” page in Merchant Center Next and click on “Product Studio.”
- Select a Product: Click “Get started” to choose the product you want to feature in your video.
- Choose a Theme and Customise: Select a video theme that aligns with your brand and product. Customise your video by adding optional elements like headlines, audio tracks, or special effects.
- Generate Your Video: The AI will process your request and create a high-quality video. This process may take a few minutes.
- Download and Share: Once your video is ready, you can download it in high or low resolution. The low-resolution version is ideal for easy sharing on social media or other platforms.
What Marketers Should Know About Google’s AI-Powered Tool
Currently limited to the United States, Google has confirmed plans to expand this feature to additional countries in the near future. Although a specific timeline hasn’t been disclosed, this expansion will undoubtedly benefit advertisers worldwide.
The timely introduction of this innovative tool is poised to revolutionise cross-channel marketing efforts, particularly during the bustling Q4 season. However, there is considerably less time for marketers to make significant changes in their plan for the holidays now.
Nonetheless, marketers can reduce the time and resources traditionally invested in creative production by automating the creation of product videos. In the future, it will also allow them to focus on other critical aspects of their campaigns.
Need a fresh perspective? Let’s talk.
At 360 OM, we specialise in helping businesses take their marketing efforts to the next level. Our team stays on top of industry trends, uses data-informed decisions to maximise your ROI, and provides full transparency through comprehensive reports.
