On October 15th, 2024, Google announced that the Google Shopping experience was getting a powerful AI upgrade.
Introducing a completely redesigned Google Shopping experience, Google said in its blog, “We’ve paired the 45 billion product listings in Google’s Shopping Graph with Gemini models to transform the online shopping experience with a new, personalised shopping home, which is rolling out in the US over the coming weeks, starting today.”
This new feature is currently being rolled out to users in the United States, continuing over the coming weeks, to help shoppers use enhanced tools to find products, compare prices, and even virtually try on clothes.
Google Shopping’s New AI-Powered Features
The new Google Shopping experience uses the power of AI to deliver personalised product recommendations to save your time. You’ll get an AI-generated overview highlighting the key factors to consider for your specific search, along with tailored product suggestions that match your needs.
AI-Powered Smart Search
Imagine you’re in the market for a new winter jacket, but you need something that can withstand the harsh conditions of the Pacific Northwest. Simply search for “Men's winter jacket for Seattle,” and you’ll get an AI-powered system summary that outlines the essential features for a suitable coat in this climate.
Personalised Product Picks
Get a personalised selection of products recommended by trusted sources across the web along with detailed explanations. Plus, you also get organised categories that showcase different types of jackets worth considering. And if you still need more help or in-depth research, relevant articles are just one click away.
Dynamic Filters
Moreover, your search results will feature dynamic filters that allow you to refine your preferences with precision. Whether you need a specific size or want to explore items available near you, these filters help you narrow down your choices effortlessly.
Virtual Try-Ons
To enhance your shopping experience even further, use the cutting-edge virtual try-on feature, powered by generative AI and AR shopping tools. This innovative technology helps you visualise how different styles and colours look on you to boost your confidence in purchasing decisions.
Dedicated Deals Page
There is also a new deals page that uses your past shopping history and preferences to curate a tailored selection of the best offers and discounts available.
Discover products that align with your interests and budget, all in one convenient location. Whether you’re searching for the latest tech gadgets, stylish fashion items, or home essentials, Google Shopping’s personalised recommendations have you covered.
Why Google Shopping’s AI Update Matters
The new Google Shopping experience goes beyond just finding products—it works like a virtual storefront to curate a personalised shopping tailored to your unique style.
On your personalised Google Shopping home page, you get a dynamic feed with shoppable products and captivating videos chosen based on your past browsing habits and preferences. Discover the latest trends, hidden gems, and items all in one place.
How Does It Work?
To get you to the perfect purchase, Google Shopping allows you to pick up right where you left off, even if it’s been several days or weeks since your last visit. Simply tap the Google Shopping logo or visit www.shopping.google.com to rediscover your personalised feed and resume your shopping journey.
Access your Google Shopping menu and tap “Shopping preferences” at the bottom of the page. Here, you can effortlessly update or disable your personalised settings, tailoring the experience to your exact comfort level.
How To Find The Best Prices
As price is a top priority for savvy shoppers, the new Google Shopping offers a set of tools designed to say goodbye to endless tab switching and price-comparison headaches.
Here are the features integrated under Google Shopping:
- Price Comparison: Compare prices across a vast network of sellers to identify the most competitive offers.
- Price Insights: Gain valuable historical price data to make informed decisions about when to buy.
- Price Tracking: Set up personalised alerts to get notified of price drops on specific items or seasonal discounts.
What Does Google Shopping’s AI Update Mean For Marketers?
There’s always a learning curve with new technology, and Google Shopping’s AI-powered features are no exception. The “experimental” label on AI-generated product briefs signifies that Google is constantly refining its algorithms to deliver the most accurate information possible.
The US rollout of the revamped Google Shopping is just the beginning. With more user feedback, Google is also planning to expand its refined AI tools across the globe along with improvements to features like product briefs and personalised recommendations.
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