Choosing the right creators ensures that your products are promoted to an audience that aligns with your brand.
Here’s why selecting the right creators matters:
- Brand Alignment: A creator whose content style and audience align with your brand increases credibility and engagement.
- Better Engagement: Creators with a relevant audience can generate higher engagement and conversions.
- Efficient Use of Resources: Collaborating with the right creators means higher ROI on your marketing efforts.
- Higher Acceptance Rates: Since creators receive multiple collaboration requests, reaching out to the most suitable ones increases your chances of acceptance.
Once you’ve found the right creators, the next step is inviting them to collaborate strategically.
How Do I Start?
To begin your search for creators in affiliate marketing, consider using different methods:
1. Open Collaborations
- Best suited for new sellers.
- Allows creators to discover and apply for collaborations.
2. Target Collaborations
- You directly invite your preferred creators to work with you.
- Ensures you collaborate with creators that match your brand vision.
3. Discover Creators
- A curated section to help find high-performing creators within your category.
- Provides insights into creator performance and engagement metrics.
Discover Creators: How to Search for the Right Partners
The Discover Creators feature offers powerful tools to help you find the best creators for your brand. Here’s how to use it effectively:
Step 1: Searching for Creators
- Click on ‘Find Creators’ to browse thousands of options.
- Use the search bar to type specific TikTok names or handles.
- Filter by category to find creators experienced in your niche.
Step 2: Applying Search Filters
Follower Profile Thresholds:
- Number of followers.
- Follower age range.
- Follower gender.
Engagement & Activity:
- Quick responders.
- Frequent posters.
- Reliable with sample requests.
Shoppable Video and LIVE creators:
- Filter by video type.
- View the creator’s specialisation and invite them directly.
Step 3: Sorting Options
You can sort creators by:
- Relevance
- Number of Followers
- Average Video Views
- Video GPM (Gross Merchandise Value per 1000 views)
Clicking on a creator’s profile provides deeper insights into their analytics, including:
Shoppable Content Metrics:
- Video GPM
- Number of videos posted
- Average views, likes, and comments
LIVE Content Metrics:
- LIVE GPM
- LIVE engagement statistics
Audience Demographics:
- Gender distribution
- Age groups
How to Collaborate with a Creator
Once you’ve found a suitable creator, follow these steps to send an invitation:
Step 1: Select Creators
- Choose creators from the search bar.
- Send invitations to multiple creators at once.
Step 2: Choose Your Product
- Pick the product(s) you want the creator to promote.
Step 3: Set Up Free Samples
- Turn on ‘Offer Free Sample’ for creators to request a product sample.
- Choose between manual review or auto-approval for requests.
Step 4: Create the Invitation
- Set an invitation name and expiration date.
- Fill in your contact details (email, WhatsApp, etc.).
- Write a compelling invitation message (under 500 characters) to express excitement about the collaboration.
- Click Send to finalise the invite.
Connecting with Multiple Creators
To maximise efficiency, consider sending bulk invitations using the ‘Creator Messages’ tool:
- Copy Your Invitation Template: Create a standard message template to send to multiple creators.
- Ensure Clear and Direct Communication: A well-crafted message improves response rates.
- Use Instant Messaging: The Affiliate Center’s Creator Messages feature helps maintain smooth communication.
Top Tips for Finding Suitable Creators
Here are some expert tips to enhance your search and collaboration process:
1. Build a Creator Pool: Increase your response rate by reaching out to multiple creators at once.
2. Use a Universal Invitation Template: Streamline communication by preparing a template that includes:
- Brand and product introduction.
- Commission rates and benefits.
- Preferred content type (LIVE or Shoppable Video).
- Key objectives and why you chose the creator.
3. Offer Free Samples: Creators are more likely to collaborate if they can test the product first.
Finding and collaborating with the right creators is a game-changer for your brand. By using Discover Creators, filter based on audience demographics, and craft compelling invitations to increase the likelihood of successful partnerships.
Implement these strategies to build a strong network of creators who can help boost your brand’s visibility and sales.
Need a fresh perspective? Let’s talk.
At 360 OM, we specialise in helping businesses take their marketing efforts to the next level. Our team stays on top of industry trends, uses data-informed decisions to maximise your ROI, and provides full transparency through comprehensive reports.
