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Google ads has a makeover and the new design will now be available globally.
Launched in 2023, the new Google Ads design has been rolled out to improve user experience and will be available to all advertisers worldwide starting August 30, 2024.
Tariq Mohammed, the Founder and CEO of 360 OM, shared his thoughts on the latest update, “We go through this layout change every few years. It takes some getting used to. Notably it’s more difficult to access keywords, which confirms keywords are no longer the heart of paid search.”
To help you get acquainted with the new interface, we recommend exploring the resources available here.
Explore the New Google Ads Design
The new Google Ads design has an altogether new and intuitive interface. Initially, you may struggle to find tools and submenus, but soon you will get a hang of it.
Here’s a breakdown of the key areas:
Main Menu
Located on the left side of the screen, the main menu provides quick access to all functionalities categorised into high-level sub-sections:
Campaigns
This is your central hub for creating, managing, and optimising your advertising efforts. Analyse performance, make adjustments on the fly, and ensure your campaigns are running smoothly.
Goals
Clearly define what success looks like for your campaigns. This section allows you to set up conversion tracking, monitor key metrics, and fine-tune your goals to maximise ROI.
Insights and Reports
The new Google Ads design houses search terms and valuable campaign data within the “Insights and Reports” section.
Get a comprehensive view of your advertising performance here:
- Insights: Gain quick access to KPIs and actionable recommendations to optimise your campaigns.
- Auction Insights: Analyse the competitive landscape, understand how your ads are performing against competitors, and identify opportunities for improvement.
- Search Terms: See the exact search terms users entered that triggered your ads. Here, you can refine your keyword strategy for better targeting.
- When and Where Ads Showed: Gain insights into where your ads are displayed across the Google Search Network and other placements within your chosen network.
- Landing Pages: Track the performance of your landing pages and identify areas for improvement to maximise conversions.
- Stores (if applicable): For advertisers using Google Ads for local campaigns, this section provides insights into how your physical stores are performing based on ad clicks.
- Report Editor: Customise reports to focus on the metrics that matter most to your business goals.
- Dashboards: Create personalised dashboards to visualise key performance indicators and quickly monitor campaign health.
Audiences, Keyword and Content
The new Google Ads design groups keywords under the “Audiences, Keywords, and Content” and it takes an extra click to access the ‘keywords’ tab in the new interface.
Here, you’ll find tools for unified targeting and campaign optimisation:
- Search Keywords: Reach the right audience with relevant keywords that trigger your ads.
- Audiences: Build targeted audiences based on demographics, interests, and online behaviours to maximise campaign reach and relevance.
- Locations: Fine-tune your geographic targeting to ensure your ads are shown to users in the right places.
- Content: Manage ad content for various campaign types, including Search Network ads, Display Network ads, and video ads.
- Ad Schedule: Control when your ads appear to optimise delivery based on audience behaviour and peak engagement times.
- Dynamic Ad Targets: Create dynamic ad experiences that automatically tailor content based on user information or product feeds.
- Advanced Bid Adjustments: Refine your bidding strategy with granular controls for specific audiences, locations, and devices.
Tools
On the newly designed Google Ads interface, you can access all the tools under this section.
Here, you’ll find resources for:
- Planning: Conduct keyword research, explore audience insights, and strategize your approach for effective campaigns.
- Bidding and Budgets: Set competitive bids, manage budgets, and optimise your spending for maximum reach and conversions.
- Troubleshooting: Diagnose any campaign issues and find solutions quickly using built-in troubleshooting tools.
- Asset Library: Easily access and manage your ad creatives, including images, videos, and text variations.
- Audience Management: Refine your targeting to reach the right customers with laser focus.
Billing
Stay on top of your advertising spend. This section provides a clear overview of your costs and allows for hassle-free payment management.
Admin
Maintain complete control over your account with administrative tools. Manage user access, ensure security settings are up-to-date, and handle all account-related tasks.
This new organisational structure caters to both new and experienced advertisers. Beginners will find a logical flow that guides them through campaign creation, management, and optimisation. Experienced users will appreciate the efficiency of having everything readily accessible and be able to segment a specific PMax campaign without selecting ‘All Campaigns’ or ‘All PMax campaigns’.
As you become familiar with the new layout, the Search bar at the top of the screen will help save time. Need to jump right to audience insights or modify billing settings? Simply type in your query and find the relevant tool.
Need a fresh perspective? Let’s talk.
At 360 OM, we specialise in helping businesses take their marketing efforts to the next level. Our team stays on top of industry trends, uses data-informed decisions to maximise your ROI, and provides full transparency through comprehensive reports.
