Manage Multiple Search Engine Accounts from One Dashboard
One of our favourite feature of using Search Ads 360 is it allows us to sync Google, Bing, Baidu and Yahoo accounts all in one place, which means no more spending time switching interfaces, since we can access all search engine campaigns all under one dashboard.
Another feature that we enjoy using Search Ads 360 is the ability to optimise and report on accounts, as well as manage them from one interface, there is no need to manually copy over or import separate campaigns, which saves us a lot of time. In other words we can save time by adding negatives, making bid adjustments and applying bid level bid adjustments to all of our search campaigns.
Search Ads 360 is also perfect for large international campaigns which use many different engines thanks to the multi-platform dashboard. It compiles all your information in one place so you save time, and avoid user error when comparing data.
Realtime Executive Reporting
When it comes to reporting, we love the real time executive reporting provided within Search Ads 360, for example you can set up automated reports that can be set out with a frequency such as daily, weekly or month, which saves agencies like ours loads of time.
One of the advantages of using the executive reporting is you can literally build them out on the data you want to look at, be it either be a simple report or a very detailed report, the choice is up to you, which means zero excel nightmares on trying to combine Google and Binds Ads data.
Building out the reporting within Search Ads 360 is very easy to build and manage. Here at 360 OM, we enjoy using the reporting since we can build out visually compelling reports for our clients and also internal use.
This is the sort of data you can expect to see:
Automated Bidding Strategies and Rules
When it comes to bidding strategies, this is where Search Ads 360 comes to shine, for example Search Ads 360 uses great learning algorithms to help automatically make bid changes based on who they think is most likely going to convert. By using customisable “bid strategies”, Search Ads 360 can change bids across 10,000 keywords, multiple times a day.
Some of the many types of bids strategies can be implemented by collecting your keywords into a specific group based on their performance include keyword positional strategy, conversion strategy, and more advanced big strategies that you want to meet a multitude of different criteria. The opportunities are literally endless.
For example, when it comes to eCommerce retailers, ROI bid strategies would work well, if using the Floodlight activities or Google Analytics to track activity on your site, you can create Smart Bidding strategies that find the optimal bids for maximizing the number of conversions or the revenue generated on your site at a targeted cost per action (CPA), effective revenue share (ERS), or return on advertising spend (ROAS).
Adjusting Device Bids
When it comes to cross device bidding, we enjoy using the Search Ads 360 device bid strategy that allow us advertisers to apply device level bid adjustments for each type of device (mobile, desktop, and tablet) based on the bid strategy’s goal. A bid adjustment increases or decreases the base bid for biddable items such as keywords.
For example, if we find majority of the conversions are taking place on Desktop, we may increase the device bid strategy by increasing the bids by 20% and if we identify that Mobile devices tend to result in lower conversions at a low ROAS, we may reduce the device level bid by 25%.
Using Labels
The last feature we enjoy using within Search Ads 360 is Labels, which allows advertisers to organise the account into meaningful groups. Labels are a great way to identify any changes or even keep track of the account perforformance more effectively. By using Labels, it helps to keep every layer of an account organised, for example it allows you to identify any potential problems that you may want to refer back to etc or areas that you may be testing such as Ad Copy testing, along with setting rules based on labels. With Search Ads 360, you can apply Labels to keywords, campaigns, ad groups and ads, which enables you to see how the custom categories you create are performing relative to each other and to the unlabelled elements in your account. Making a good use of the Label feature is essential to help optimise, manage and report on your accounts more efficiently on a day-to-day basis.
