GMV Max is an advanced advertising automation tool designed to help sellers on TikTok Shop optimise their total channel ROI. This platform is specifically tailored to enhance the effectiveness of advertising campaigns, making it easier for sellers to reach their target audiences, drive sales, and achieve their business goals more efficiently.
By the power of data-driven insights and automation, GMV Max helps sellers streamline their ad management and improve campaign performance across TikTok’s unique shopping ecosystem.
Key Benefits of GMV Max
GMV Max automatically uses all available creative assets, including organic videos, affiliate videos, and paid ads, to create ads and set campaign settings. It also optimises organic delivery and paid ad traffic to increase GMV.
- Enhanced ROI Optimisation: GMV Max uses intelligent automation to optimise ad spend so sellers get the most value from every dollar spent. By analysing campaign performance in real-time, the tool adjusts bids and targeting parameters to maximise ROI.
- Data-Driven Campaign Management: With GMV Max, sellers can access valuable insights into consumer behaviour, conversion patterns, and sales trends. The tool uses this data to refine ad strategies, helping sellers identify the most effective approaches to reach their audience and boost sales.
- Streamlined Ad Management: GMV Max simplifies the process of managing TikTok Shop ads by automating key aspects of campaign setup and optimisation. Sellers can save time and resources by relying on automation to handle tasks like bid adjustments, budget allocation, and ad targeting.
- Targeted Audience Reach: The platform helps sellers fine-tune their targeting strategies, ensuring ads are shown to the most relevant and receptive audiences. GMV Max enables more precise audience segmentation by analysing user engagement and purchase history, which leads to higher conversion rates.
- Real-Time Performance Monitoring: Sellers can track their campaign performance in real-time with GMV Max’s comprehensive reporting tools. These insights enable quick adjustments, making sure your campaigns stay on track and deliver the desired results.
GMV Max is a powerful tool for TikTok Shop sellers looking to optimise their advertising strategies and improve their overall ROI. By automating key processes and providing data-driven insights, sellers can drive better results with less manual effort.
How GMV Max Works
GMV Max is a goal-oriented campaign type designed to help TikTok Shop sellers maximise sales efficiency through the power of AI. With the power of advanced automation, GMV Max optimises the entire advertising process so your campaigns are more effective and efficient in driving sales across your shop.
Signal Synergy for Enhanced Delivery
The foundation of GMV Max is its unique approach to signal synergy.
TikTok Shop’s marketing automation combines both organic and paid traffic to create a more integrated delivery system. This synergy optimises organic content alongside paid ads, ensuring that your ads reach the right audience through both paid and non-paid channels.
The result? Advertisers experience incremental Gross Merchandise Value (GMV)—sales that would have been difficult or impossible to achieve without GMV Max.
Automated Decision-Making Across Ad Formats and Placements
GMV Max makes intelligent decisions about the best ad formats and placements for your campaigns. By evaluating every possible placement across TikTok, the platform ensures that your ads are shown in the most effective locations for maximum exposure and engagement.
Possible placements include:
- Shop Tab: Ads appear alongside search results and recommendations in the Shop Tab.
- For You Feed: Ads are strategically placed within the highly engaged For You Feed.
- TikTok Search Results: Ads are displayed when users search for relevant products or keywords.
- Video and Product Card Shop Ads: Ads are embedded within video content or displayed as product cards, offering a seamless shopping experience for viewers.
These varied placements ensure that your ads reach potential buyers wherever they are most likely to engage and improve the chances of conversion.
AI-Powered Creative Optimisation
One of GMV Max’s standout features is its AI-powered creative optimisation.
The platform uses AI to analyse which creative elements resonate best with specific audiences. It then automatically selects the most effective creative—whether it’s a new ad or an approved organic video—and determines the optimal placement for it.
Even organic videos with a product anchor link can be used, allowing your existing content to work harder for you and drive more sales. This level of creative optimisation ensures your ads are always relevant, engaging, and targeted to the right people.
Availability
GMV Max is currently available in the US and SEA (Southeast Asia) regions, accessible through both TikTok Ads Manager and Seller Center.
By combining the power of AI with signal synergy, GMV Max enables sellers to unlock new levels of campaign performance, driving more sales and a higher ROI across TikTok’s shopping ecosystem.
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At 360 OM, we specialise in helping businesses take their marketing efforts to the next level. Our team stays on top of industry trends, uses data-informed decisions to maximise your ROI, and provides full transparency through comprehensive reports.
