Turn TikTok into Your Easter Sales Basket: The Ultimate Playbook for SMBs

As spring rolls into full bloom, Easter celebrations are just around the corner. 

It’s a time to shed the winter blues, embrace the promise of new beginnings, and indulge in the delightful world of pastel colours. But Easter isn’t just about chocolate bunnies stocked on store shelves. It’s a season when the TikTok community comes together to share cherished moments and discover new brands.

For many users, TikTok is the launchpad for discovering unique small and medium-sized businesses (SMBs).  

In fact, 82% of users say that they discovered a new SMB on TikTok before seeing it anywhere else. This presents a golden opportunity for creative brands to tap into the energy and enthusiasm surrounding Easter.

This Easter, TikTok is bursting with content across all categories:

• Recipes
• Home Decor
• Easter Outfits
• Family DIY Projects

What kind of content thrives on TikTok during Easter? Here’s a basketful of ideas:

• Recipe Remixes: From adorable bunny-shaped pancakes to decadent deviled egg creations, Easter is a goldmine for creative cooks. TikTok is the perfect platform to showcase these culinary delights in short, engaging videos.

• Hoppy Home Decor: Spruce up your living space for the season. TikTok is a treasure trove of Easter home decor inspiration, from DIY centrepieces to creative table settings.

• Fashion Forward: Spring is synonymous with fresh styles, and Easter offers a delightful excuse to dress up! Whether it’s a charming floral dress for a brunch or a playful bunny-eared headband for the kids, TikTok creators can inspire viewers with their Easter outfit ideas.

• Family Fun Time: Looking for ways to get crafty with the whole family? TikTok offers a plethora of Easter-themed DIY projects, from decorating eggs to crafting adorable bunny baskets. These projects not only create lasting memories but also provide engaging content for the platform.

So, this Easter, get ready to hop on the TikTok bandwagon and discover the joy of sharing, creating, and elevating the Easter experience on TikTok.

How To Activate Easter on TikTok

Easter isn’t just a single day on TikTok; it’s a month-long opportunity to connect with your audience, showcase your brand, and drive sales.

Half of all TikTok users say they’re more likely to purchase from a brand that creates authentic content. So ditch the overly-produced ads and embrace your unique spirit. 

Here are some ideas to get you started and help you maximise engagement:

Leverage Trending Hashtags:

#CleanTok (3.8M posts): Spring cleaning is a classic Easter tradition. Offer helpful cleaning tips, showcase your cleaning products in action, or even partner with cleaning influencers for sponsored content.

#FashionTok (2.5M posts): Tap into the excitement for Spring wardrobes! Partner with fashion influencers to create Easter outfit mood boards, host styling challenges, or offer discount codes for your Easter collection.

#FoodTok (1M posts): Embrace the spirit of Easter baking! Share recipes, host baking challenges, or showcase your Easter treats in action.

#LearnOnTikTok (31.1M posts): Easter has diverse meanings. Share the story behind your brand’s Easter traditions, educate viewers about the cultural or religious aspects of Easter, or host a Q&A session with a thought leader.

Content Ideas for a Month-Long Campaign:

Planning a month-long campaign can be a daunting task, but with the right content strategy, you can keep your audience engaged and excited throughout. 

Here’s how to break it down:

• Pre-Easter Countdown: Build anticipation with a countdown series featuring fun facts, Easter trivia, or behind-the-scenes glimpses of your Easter preparations.

• Easter Basket Inspiration: Create videos showcasing unique Easter basket ideas, featuring your products alongside other popular items.

• Easter Crafts & DIY Projects: Host a DIY challenge, share tutorials for Easter decorations or kid-friendly crafts, and encourage viewers to share their creations with your branded hashtag.

• Live Shopping Events: Host live shopping events showcasing your Easter offerings, offering exclusive discounts to viewers, and interacting with them in real-time.

• Partner with Creators: Collaborate with relevant TikTok creators to create sponsored content that promotes your brand and celebrates the Easter spirit.

• User-Generated Content Contests: Host a contest encouraging viewers to create Easter-themed content featuring your products. Offer exciting prizes and leverage user-generated content to further promote your brand.

Remember:

Easter is a time for joy, family, and spring cleaning! Keep your content lighthearted, engaging, and relevant to the season.

• Post consistently: Plan your content calendar in advance and maintain a steady stream of Easter-themed videos throughout the month.
• Engage with your audience: Respond to comments, participate in trends, and host interactive challenges to keep your viewers coming back for more.

By embracing these tips and leveraging the power of TikTok, you can turn Easter into a month-long marketing success story.

What is Your Easter Objective in 2024?

Easter on TikTok is a prime opportunity to ignite brand love and achieve your business goals. Here’s how to leverage the platform’s power to drive awareness, conversions, and product sales this Easter:

Drive Awareness & Conversions: Funnel Power on TikTok

• Awareness is Key:
  
  
  • Embrace Early Engagement: Don’t wait for Easter Sunday! Start your campaign weeks in advance. Utilise trending hashtags like #EasterCountdown and #SpringVibes to build anticipation and introduce your brand to new audiences.
    
    
  • Partner with Micro-Influencers: Collaborate with relevant micro-influencers with engaged communities. They can showcase your brand authentically and reach viewers who may not have discovered you yet.
    
    
  • Jump on Trending Sounds: Create engaging content using trending Easter-themed sounds to increase discoverability and grab attention.
    
    
• Nudge Them Towards Conversion:
  
  
  • Shoppable Videos: Leverage TikTok’s shoppable video features. Showcase your products in action within Easter-themed content and seamlessly guide viewers to purchase.
    
    
  • Limited-Time Easter Offers: Create a sense of urgency with limited-time discounts or Easter bundles.
    
    
  • Interactive Challenges: Host Easter-themed challenges that encourage viewers to use your products. Highlight user-generated content featuring your brand to build trust and social proof.

Maximise Product Sales: Unleash the Shopping Power of TikTok

• Embrace TikTok Commerce Solutions:
  
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  • TikTok In-Feed Ads: Create targeted in-feed ads showcasing your Easter product line. Direct viewers to your landing page or in-app store for seamless conversion.
    
    
  • Live Shopping Events: Host interactive live shopping events featuring Easter promotions, product demonstrations, and special Easter discounts.
    
    
  • Branded Hashtags with Shoppable Links: Create a unique branded hashtag for your Easter campaign and link it to your shoppable content. Encourage viewers to participate in challenges or share their Easter experiences using your hashtag.

Pro Tip: The Power of Storytelling

Don't just sell; tell a story.  Weave your brand narrative into the Easter spirit. Are there heartwarming traditions behind your products? Do they hold special meaning for the Spring season? Connecting with your audience emotionally can turn them into brand advocates.

By implementing these powerful tips, you can transform your Easter campaign on TikTok into a brand love generator, driving both awareness and conversions. Remember, the key lies in authentic storytelling, leveraging the platform's features, and tapping into the excitement of the season.

3 Tips To Drive Awareness & Conversions This Easter

Easter on TikTok is a goldmine for brands looking to supercharge awareness and conversions. Here’s how to leverage TikTok Ads to maximise your impact throughout the campaign:

1. Amplify Your Reach and Spark Excitement:

Easter Sunday is prime time for grabbing attention. Utilise Reach & Frequency campaigns to maximise your reach and ensure your brand is seen by a vast audience, boosting brand awareness.

2. Prime the Market with Video Shopping Ads:

Utilise VSA Prospecting to target broad audiences who might be interested in your Easter offerings. Showcase your products within engaging video ads and prime them for purchase before the peak shopping day.

No product catalog? No problem! If you haven’t set up your product catalog yet, leverage Web Conversion Ads. These ads drive traffic to your website or app, allowing viewers to learn more about your Easter specials and complete their purchase journey there.

3. Turn Window Shoppers into Loyal Customers:

Capitalise on the surge of Easter traffic by scaling up your retargeting efforts after the peak shopping day. Utilise VSA Retargeting to reach viewers who previously interacted with your ad and nudge them towards conversion with enticing offers.

Combine VSA Retargeting with Web Ads to create a targeted advertising funnel. Re-engage those who visited your website or app but didn't convert with compelling web ads, ultimately converting them into loyal customers.

Pro Tip: Add A Mix Of Many Formats

• Timing is Key: Start your campaign well before Easter Sunday to build anticipation and prime potential customers.
  
  
• Variety is King: Utilise a mix of ad formats, including Reach & Frequency for awareness, VSA for product discovery, and retargeting to capture those who need a little nudge.
  
  
• Optimise for Success: Closely monitor your campaign performance and optimise your bids and targeting strategies to maximise your return on investment (ROI).

By implementing these powerful strategies, you can transform your Easter campaign on TikTok into a conversion machine, driving both awareness and sales. 

5 Tips To Maximise Profits During Easter Sales Frenzy on TikTok

Here’s how to leverage TikTok’s powerful advertising tools to turn Easter into your biggest sales season yet:

1. Personalised Product Recommendations with Video Shopping Ads:

Utilise Video Shopping Ads with personalised product recommendations. This powerful feature leverages TikTok’s advanced algorithms to match your products with the perfect shoppers. Imagine: Easter baskets brimming with the ideal gifts land directly in relevant users’ feeds, driving immediate sales.

2. Snag Last-Minute Shoppers with Interactive In-Feed Add-Ons:

Easter Sunday isn’t the finish line. Capture those last-minute shoppers with enticing In-Feed Add-Ons. Think Gift Code Stickers offering exclusive Easter discounts – a powerful incentive for viewers to seal the deal before it’s gone.

3. Ignite Gifting Inspiration with Creator Collaborations:

Creators are the heart and soul of TikTok. Partner with relevant creators to develop engaging Spark Ads. These ads seamlessly integrate your brand with the authentic voices creators are known for, inspiring viewers and sparking a wave of Easter gifting with your products.

4. Prime and Convert: A Seamless Sales Journey:

Utilise In-Feed Auction Ads with objectives like App Installs and Web Conversions to strategically target audiences in the weeks leading up to Easter.  This primes them for purchase and extends your brand love beyond March 31st.

5. Smart Performance for Smarter Advertising: 

Don’t waste time micromanaging. Let TikTok’s Smart Performance feature automatically optimise your ads for maximum impact. This intelligent tool analyses vast amounts of data to deliver your campaigns to the right audience at the right time, ensuring the highest return on your advertising investment.

Pro Tip: Don’t Forget the Human Touch

While personalisation and AI are powerful tools, remember the human element. Highlight the stories behind your products, showcase the joy of Easter gift-giving, and inject a touch of humour into your campaigns.

By implementing these powerful pointers, you can transform your Easter campaign on TikTok into a sales-generating machine. Embrace personalisation, leverage the influence of creators, and utilise the platform’s intelligent tools to propel your brand to Easter sales success.

Need a fresh perspective? Let’s talk.

At 360 OM, we specialise in helping businesses take their marketing efforts to the next level. Our team stays on top of industry trends, uses data-informed decisions to maximise your ROI, and provides full transparency through comprehensive reports.