360 OM welcomed industry expert and Google’s Performance Max Campaigns and Attribution lead, Matz Lukmani, as their inaugural Stream guest on 360 Stream. Based in London, UK, Matz has been with Google for 10+ years, working on products like Google Analytics 360, Google Ads, Search Ads 360, and Firebase Analytics.
In this exclusive session, Matz delved into the exciting future of Google Search and Ads, exploring how Generative AI is revolutionising the landscape of search and Paid Media. In discussion with Miya Knights, Retail Technology Magazine Publisher, who has over 25 years of experience as a journalist, editor and publisher, Matz discussed the key martech trends to help turbocharge your business.
Here’s what you can learn from the live stream:
- The impact of Generative AI on search advertising and what it means for your marketing strategy.
- Key features of Google’s Performance Max campaigns and how they’re transforming digital advertising.
- How can brands harness AI’s power to stay competitive and drive better ROI in search advertising?
- Best practices and future trends in AI-driven ad solutions.
Whether you’re a Head of eCommerce, Head of Marketing, or a digital strategist, this session will equip you with the knowledge to navigate and leverage the evolving world of AI in performance advertising.
Key Topics:
- Google’s AI-Driven Future for Search and Ads
- The evolution of Performance Max
- Using AI for Enhanced Campaign Performance
- Measuring ad effectiveness in a post-Gen AI world
- Navigating the impact of third-party cookies
Watch the live stream on YouTube now.
Need a fresh perspective? Let’s talk.
At 360 OM, we specialise in helping businesses take their marketing efforts to the next level. Our team stays on top of industry trends, uses data-informed decisions to maximise your ROI, and provides full transparency through comprehensive reports.
