Running an in-house PPC team helps you get more control over your ad campaigns. From crafting high-level blueprints to fine-tuning little details in the ad copy, in-house teams can optimise every aspect of their PPC operations.
Not just that, but in-house teams often possess an intimate understanding of their business, having dedicated their time and expertise to a single entity. However, when in-house teams face challenges such as unavailability, overload, or skill gaps, businesses may fall into a number of issues:
- Unstructured campaigns with hundreds of mixed themed ad groups.
- Ad groups cluttered with redundant keywords, both singular and plural versions.
- Hundreds of ad groups left dormant, without a single live ad.
In such times, you may need an agency to step in temporarily to bridge the gap.
Many full-service agencies outsource PPC work to external teams, potentially leading to a lack of strategic guidance from account managers. At times, clients even have to deal with account managers who may lack the depth of expertise to provide strategic guidance.
If your brand needs backup support as your additional team members are unavailable, do not possess the necessary expertise or are going on a long holiday, 360 OM can cover the resource constraints and specialised knowledge gaps.
360 OM’s ‘On-Demand PPC Expert Helpdesk’ offers comprehensive in-house team support with expert advice, real-time problem-solving, and tailored training. Enhance SEM strategies with interactive workshops, custom training, and industry insights for seamless campaign management, even during holidays.
We specialise in providing a perfect blend of in-house and agency support.
How To Drive Your PPC Performance With Your In-House Team and 360 OM Support
Here’s how the 360 OM team can work together with your in-house team to get things rolling faster:
Real Time Problem Solving
Get immediate support from 360 OM’s team of paid search experts to troubleshoot issues and optimise campaign performance. Whether you need a quick consultation or in-depth campaign analysis, our service is tailored to meet your specific needs.
Performance Insights
Struggling to understand campaign performance? Our team of paid search experts help you gain valuable insights into campaign performance metrics, audience targeting, ad creative, and bidding strategies to explain performance to business stakeholders.
Tracking & Attribution
Our team of analytics experts can help you implement tracking and measurement pixels to enable you to accurately measure your return on investment wherever a conversion took place, whether online through your website or offline.
Video Call / Slack Support
We provide real-time support through video calls and Slack while you lead the paid search strategy. Allow our experts to provide hands-on guidance and facilitate real-time collaboration.
Training and Development
Benefit from expert-led workshops, customised training, interactive learning, and industry insights. Access exclusive resources, achieve certifications, and enjoy continuous learning paths and post-training support.
Holiday / Leave Cover
Worried about holiday sales? We provide coverage for your in-house PPC team during holidays for optimum peace of mind. Your SEM campaigns will always be in expert hands, even when your team is unavailable due to holidays or other absences.
Contact us today to learn how 360 OM can support your PPC performance.
Need a fresh perspective? Let’s talk.
At 360 OM, we specialise in helping businesses take their marketing efforts to the next level. Our team stays on top of industry trends, uses data-informed decisions to maximise your ROI, and provides full transparency through comprehensive reports.
