You’ve onboarded creators to your affiliate program — now what?
One of the biggest challenges beauty affiliates face is figuring out what to post.
Whether you’re selling mascara, face serum, blush stick, or setting spray, giving your creators clear content inspiration is the secret to driving visibility, engagement, and sales.
Here are 12 easy-to-follow video ideas you can share with your affiliates to help them create engaging, on-brand TikToks that convert.
1. Unboxing & First Impressions
“Just got this in the post — let’s open it up together!”
Unboxings are gold for first impressions. Affiliates can show off the packaging, the texture of the product, and their raw, real-time reactions.
💡 Pro Tip: Film close-up shots of the packaging and texture, and capture genuine excitement — viewers love authentic, emotional reactions!
2. GRWM Featuring Your Product
Get Ready With Me-style videos (GRWM) videos work across skincare and makeup.
Ask affiliates to naturally incorporate your product into their morning or evening routine. Bonus points if they can casually talk about why they love it while applying it.
💡 Pro Tip: Blend product mentions naturally into conversation. Rather than sounding salesy, share personal anecdotes about why it’s a go-to item.
3. Transformation or Before/After
Nothing builds trust like visible results.
Whether it’s longer lashes, glowing skin, or a flawless foundation, before-and-after videos build trust and wow factor.
💡 Pro Tip: Use natural lighting and minimal filters to make the transformation feel real. Bonus: Include a quick product reapplication demo to emphasise effectiveness.
4. My First 7 Days Using [Your Product]
People crave authenticity — and progress.
Encourage creators to show real usage and document their first week using your product. Small wins (like smoother texture or reduced redness) work great for skincare or daily-use products. Such videos also feel genuine and relatable.
💡 Pro Tip: Encourage creators to record short daily clips (5–10 seconds each) and compile them into one satisfying time-lapse video by the end of the week.
5. Quick Tutorials or Application Tips
“Struggling with cakey foundation? Try this trick!”
Short, snappy tutorials (30 seconds or less) are perfect for TikTok’s fast pace.
Hacks, application tips, short-form “how-to” videos, or even “things I wish I knew sooner” about your product work really well.
💡 Pro Tip: Start strong: hook viewers within the first 3 seconds with a problem-solution setup.
6. Creator Voiceover + B-Roll
A simple but powerful format: creators film beautiful clips of your product with texture shots, swatches, and add a voiceover sharing their experience, tips, or expectations.
💡 Pro Tip: Authentic, conversational voiceovers tend to perform better than scripted ones. Keep the B-roll simple but aesthetic — think product texture close-ups, soft lighting, and real-time application clips.
7. Honest Review (Even if Sponsored)
“Here’s what I loved, and one thing I’d improve…”
Authenticity sells.
Encourage creators to be transparent about what they love — and what they’d tweak.
An honest, balanced review builds more trust (and long-term customers) than a too-perfect one.
💡 Pro Tip: Use positive critiques: “One small thing I’d change is... but overall, it’s a game-changer because…” Balanced reviews often outperform overly polished ones.
8. TikTok Made Me Buy It / Amazon Haul
Tap into trending “TikTok Made Me Buy It” videos.
Let creators bundle your product into a bigger theme — like a “Top 5 Skincare Must-Haves” — to piggyback on existing trend waves and increase reach.
💡 Pro Tip: Encourage creators to tie your product into a trending sound and use hashtags like #TikTokMadeMeBuyIt and #BeautyHaul to boost discoverability.
9. Daily Reminder / Self-Care Routine
“Don’t skip your skincare tonight.”
Tie your product into a relatable theme. This makes your product part of their followers’ everyday life.
💡 Pro Tip: Suggest affiliates link their product to a relatable feeling — like winding down after a stressful day — to create an emotional connection.
10. Answering FAQs
Let creators answer common questions:
- “Is it worth it?”
- “How long does it take?”
- “Will it work for dry/oily skin?”
Answering FAQs reduces purchase hesitation and positions your product as the expert choice.
💡 Pro Tip: Have creators structure FAQ answers with a “myth-busting” angle. (Example: “You don’t need 6 weeks to see results — I noticed a difference in just 7 days!”)
11. Reactions & Duets
React to someone using the product or share someone else’s results.
This doubles as social proof and entertainment — and it's a great way to build community around your brand.
💡 Pro Tip: React not just to polished videos, but also to real customer reviews or first-time user reactions — it feels more authentic and relatable.
12. Skits or Beauty Struggles
“When your skin starts glowing mid-week thanks to…”
Get creative! Have fun with trending sounds and beauty dilemmas. Encourage creators to lean into humour, trending sounds, and relatable beauty struggles.
💡 Pro Tip: Encourage creators to use trending audio and memes creatively. Funny, slightly exaggerated struggles make for highly shareable content.
Bonus Tip: Consistency is Key
Encourage affiliates to post 2–3x per week, experiment with different formats, and always include a clear call-to-action like:
“Shop via my TikTok Shop link!”
“Find it in my bio.”
“Link below if you want that glow.”
The more confident your creators feel, the more authentic their content will be — and the better your results.
Need a fresh perspective? Let’s talk.
At 360 OM, we specialise in helping businesses take their marketing efforts to the next level. Our team stays on top of industry trends, uses data-informed decisions to maximise your ROI, and provides full transparency through comprehensive reports.
.png)
