Affiliate marketing is a powerful strategy to grow your TikTok Shop. Millions on TikTok owe their success to creator-led commerce. But to make it work, you need the right outreach approach.
Struggling to get top-tier affiliates on board? Before you contact affiliates, put more thought and consideration into the strategy. Here are some questions to ponder:
- Who are the right affiliates for your brand?
- Are your target audience and the affiliate’s followers similar?
- What will you say to make your offer irresistible?
- How many times will you follow up if they don’t respond?
- Will you focus on warm or cold outreach?
- Does the affiliate have enough reach to make an impact for you?
Affiliate marketing works best with strong partners. However, if your message doesn’t stand out among countless other pitches, it’s likely to be ignored. So, how do you break through the noise? The answer is simple: personalised outreach.
Why Personalised Outreach Works
Affiliates want to feel seen, valued, and appreciated—and not feel just like another name on your mass email list. They are entrepreneurs and content creators who put significant effort into their work and expect the same level of care from potential brands.
Want to partner with better creators on TikTok? Personalise your messages to get noticed. Address them by name in the email, share something specific about their content, and highlight their creative work or show the videos you’ve watched. This small effort makes a big difference. Not only does it help build a real connection, but it also increases your chances of getting a positive response.
By personalising your outreach, you show them that you recognise their unique strengths and that you’re invested in a mutually beneficial relationship—instead of just another sales pitch like the hundreds they likely receive.
How to Make Your Outreach Stand Out
1. Research Your Affiliates
Before you hit “send,” take some time to learn about the affiliates you’re reaching out to. Look at their website, TikTok posts, and past collaborations. This will help you tailor your message to highlight how your offer aligns with their brand and audience.
2. Make It About Them
Instead of starting your email with a generic introduction about your company, focus on them first. Compliment their work, acknowledge a recent post or TikTok campaign they’ve done, and explain why you believe your partnership would be a great fit.
3. Highlight the Value You Bring
Affiliates need to know what’s in it for them. Instead of listing the features of your program, emphasise how your partnership can help them grow—whether it’s through high commission rates, exclusive promotions, or marketing support.
4. Keep It Authentic and Human
People can tell when they receive a template email with a few words swapped out. Ditch the robotic, overly formal tone and write like a real person who genuinely wants to collaborate. Keep it conversational, friendly, and engaging.
5. Focus on Building Relationships, Not Just Sending Emails
Successful affiliate partnerships go beyond a one-time email exchange. Follow up, stay in touch, and provide ongoing support. Engage with their content, comment on their TikTok posts, and celebrate their wins. A strong, authentic relationship will lead to better engagement, long-term partnerships, and higher conversions.
Ready To Scale Your TikTok Shop Affiliate Outreach?
If you’ve been stuck in the “one-size-fits-all” approach, now is the time to shift your strategy. Personalised outreach isn’t just a nice touch—it’s a game-changer that can significantly impact your success.
Say goodbye to bulk emails. Build real connections for better results.
Need a fresh perspective? Let’s talk.
At 360 OM, we specialise in helping businesses take their marketing efforts to the next level. Our team stays on top of industry trends, uses data-informed decisions to maximise your ROI, and provides full transparency through comprehensive reports.
